Why Should I Hire a CPA?
Why do you need a CPA?
Certified Public Accountants (CPAs) act as trusted advisers to individuals, businesses, financial institutions, nonprofit organizations and government agencies on a wide range of financial matters. Today, many individuals and businesses turn to CPAs for help with tax preparation, tax planning, personal financial planning, financial statement audit services, and advice on developing effective accounting systems.
What can a CPA do for you?
CPAs are no longer just number crunchers and tax preparers. They are business and financial strategists who help chart the paths of businesses and individuals. Individuals turn to their CPAs for tax and financial planning services, investment advice, estate planning, and much more.
Businesses are tapping CPAs to not only manage finances and taxes, but also to determine profitable new product lines, help diversify investments, and provide a variety of other consulting and business services.
CPA vs. Non-CPA
Many people do not know how a CPA is different from a bookkeeper or tax preparer. The CPA designation is one of the most widely recognized and highly trusted professional designations in the business world. CPAs are distinguished from other finance professionals by stringent qualification and licensing requirements.
Individuals have worked hard to obtain the CPA designation, and they are committed to working even harder to deliver the value that it conveys.
What qualifications should you look for when choosing a CPA?
Before you select a CPA, make sure you consider the following questions:
• Does the individual hold an active CPA license?
• Are your needs compatible with the CPA’s personality and communication style?
• Does the CPA have the experience you need?
It’s important to establish a practitioner’s credentials before you retain his or her services. You need to feel that this person has integrity/ethics before you will trust him or her with your financial information.
Be aware that fee structures vary and that different types of practitioners have different levels of training and experience and the greater the experience typically the higher the value and therefore higher the rates.
Keep in mind that you are looking to establish a long-term relationship. You want someone who will learn your business inside and out, and who will become a trusted advisor on major business and financial decisions and transactions. Look not only for technical competence but also for interpersonal and communication skills.
Membership in a professional association is also an important qualification. Members of the California Society of CPAs are governed by a stringent code of professional ethics. Also, many larger CPA firms in California submit to Peer Review and must undergo a comprehensive review of their accounting and auditing practice every three years. Those that are PCAOB approved must submit to even higher outside review so that they can report on publicly traded companies. If you are thinking about taking your company public in the future this is something to consider now.
Defining your objectives and expectations will help you ask the kind of specific questions necessary for finding the CPA best suited to your needs. Think about the services you will need not just today but further down the road.
How do I choose a CPA?
When looking for a CPA, consider the following:
• Ask your lawyer, banker, insurance agent, or investment advisor for recommendations. Speak with colleagues in your field of business about CPAs they know and trust.
• Develop some of your own plans and objectives before you talk with a CPA. Gather information about business and personal financial decisions under consideration so you can ask specific questions.
• Make sure the CPA is licensed to practice in California.
• Ask what professional organizations the CPA belongs to and how active he or she is in those organizations. Many of these organizations require adherence to technical and professional standards, thereby helping to ensure the quality of a CPA’s services.
How can you get the most value from a CPA’s services?
When it comes to working with a CPA, you are in control. There are a variety of things you can do to get the most value out of your time and money spent with a CPA.
Before you even contact a CPA, be prepared with your goals and objectives of what you want the CPA to do for you. Have a list of questions and a clear idea of what you want to accomplish.
Before you meet with a CPA, gather all the documents and information you think you may need – past tax returns, financial statements, investment documents, business plans – and take this information with you to the first meeting.
Keep your CPA up-to-date on what’s happening in your life. Are you getting married, divorced, having children, needing to plan for your child’s college education, expanding a business, merging with another company, selling out or giving the business to your kids? You’d be surprised what life experiences can have a significant impact on your tax liability and personal financial goals.